Sponsorship Benefits

Benefits of Underwriting Sponsorship on WWOZ 90.7 FM
New Orleans Jazz & Heritage Radio

With internet streaming, WWOZ reaches a local, national and global audience of mostly affluent, well-educated and influential citizens. They are achievers and key decision makers in their places of business. They are active participants in their community, and they have the income and education needed to make informed purchases of quality goods and services. Our listeners also have more disposable income and tend to take more pleasure trips and participate in leisure activities.

An investment in underwriting programming offers your business:

• An effective complement to ongoing advertising, public relations and marketing, and other advertising campaigns.
• A distinctive, uncluttered forum in which to enhance your corporate image, product positioning and public awareness.
• An association with WWOZ — New Orleans Jazz & Heritage Radio — strengthens public perception of your company’s commitment to the community. Seventy percent of public radio’s listeners say that a company’s support of public radio has a positive influence on their decision to purchase that company’s products and services.

Here’s why your messages stand out on WWOZ Community Radio:

• In a typical hour on WWOZ 90.7, only 80 seconds are spent on sponsor messages. By comparison, a prime-time hour on a commercial station could contain as much as 20 minutes of commercials.
• At most, yours is one of only six spots on WWOZ in an hour compared to one of 24 advertisers on commercial radio.
• Each week over 80,000 people listen to WWOZ 90.7 FM, and our web site has over 58,000 page loads per week. During the annual New Orleans Jazz Festival, those numbers more than double.

How Does Underwriting Work?

WWOZ-FM is a 501(c)(3) nonprofit organization, and therefore all your donations — including program underwriting — are tax-deductible.

As an alternative to advertising, underwriting is a way for you or your business (or non-profit organization) to gain community-wide recognition for your support of WWOZ and its commitment to quality and diverse programming. In addition to being a very wise investment for you, the on-air acknowledgements enhance your image as participants in, and supporters of, organizations in our community.

Sponsorship Guidelines

Sponsorship Opportunities

Our Sponsors

Listen to a Sample Underwriting Announcement

Listen to a Sample Live Wire Announcement

How to contact us:
For more information about marketing your business, service or product on WWOZ, or to obtain a current WWOZ Radio Media Kit, please contact Carmen Conner Post, Underwriting Account Representative, at (504) 655-0269 or carmen@wwoz.org.